Activation and recreation

Getting people moving has been at the heart of our business since the company was founded more than 45 years ago. By making active holidays accessible to more people, we can help promoting active lifestyles and contributing to wellbeing.

More activation for more people

Getting people moving is at the heart of our business.

Research shows that being active and spending time in nature makes us feel good, even more so if we are active in nature. It has a positive effect on how we feel, both physically and mentally, by lowering our heart rate and reducing stress. Making it easier for more people to be active on holiday creates the conditions to contribute to a more active lifestyle, even outside the holiday period. This is our way of contributing to better public health and contributing to the UN's Global Goal 3 for increased well-being.

Alpine skiing is the foundation of our business, and an important part to continue to offer and develop. Our goal is to get more people to take part in our activities in both summer and winter.

Some examples

Schools that teach for life

We want to create the conditions for everyone to discover the joy of an active life. With our ski schools, we want more people to have the opportunity to enjoy the ski slopes, and a stable basic education that makes everyone feel safe and secure.

During the summer season, we offer lessons in both cycling and summer skiing, to enable more people to discover the mountains in summer. Cycling and summer skiing lessons are offered both as group lessons and with private guides for beginners and for those who have cycled or skied before, adapted to different levels of difficulty.

An active summer

We want to encourage more people to be active and experience the mountains during the summer months.

In 2020/21, we began developing our Åre, Sälen and Trysil destinations to offer a wide variety of summer activities adapted to different levels and degrees of difficulty during the summer and autumn.

The destinations offer several activities in the mountains to make them more accessible all year round, such as climbing parks, trail cycling and hiking trails. There are also opportunities for padel and adventure golf as well as spa and relaxation. The destinations have also been further developed with, for example, SummerSki in Sälen, Mountain Coaster and Mountain Tube in Trysil.

In 2022/23, Vemdalen also got a climbing park and new cycle trails.