From world champion to everyday cycling joy

After a successful career in alpine skiing, with several World Championships and Olympic Games, Maria Pietilä Holmner has shifted her focus to inspiring others to get active in everyday life.

She now lives in the mountains, where she enjoys cycling as a relaxing and sociable activity - whether it's a leisurely ride with a thermos in her backpack or a challenging trail in the forest.

Maria wants to show that cycling doesn't have to be complicated, and that everyone can find mastery and joy out on the trails.

Her goal is to motivate women in particular to challenge themselves, tackle technical challenges and strengthen each other along the way.